Research on why consumers consider the origin of food products important, how and why it
influences consumer choices, and whether they understand and trust it, is fragmented and …

Purpose Dairy products are an essential part of a healthy diet, and dairy is an emerging food
industry in China. Meanwhile, the dairy industry is one of the “disaster zones” with quality …

Eco-designed fashion products can have a distinctive style in terms of environment-friendly
appearance. In this study, an experimental design analysis process is proposed to help …

Dairy products are an essential part of a healthy diet, and dairy is an emerging food industry
in China. With rapid economic development, Chinese consumers are increasingly health …

Previous publications have shown that Italian consumers are willing to pay a premium price
for certain categories of Made in Italy products. The premium price has proven to be higher …

The paper is part of a broader research project studying consumer's attitude towards “Made
in Italy” products through empirical investigation. The research questions addressed are: 1) …

Sustainability labels on products improve consumers' product quality perceptions, suggests
existing research. To understand this link in detail, the interaction of attitudes towards …

Industry 4.0 highlights the advantages for manufacturing firms of advancing business
processes and creating new sources of value creation. However, industry specificity may …

After decades of globalization, more and more products are made in a country different from
the initial country of origin of the brand name associated with the product. As consumers …

This chapter discusses the four elements of the marketing mix, product, price, place, and
promotion, and how they might be modified in foreign markets in consequence of the …