Emotions arise from activations of specialized neuronal populations in several parts of the
cerebral cortex, notably the anterior cingulate, insula, ventromedial prefrontal, and …

Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

In the past decade, neurophysiological and physiological tools have been used to explore
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …

Identifying brain alterations that contribute to suicidal thoughts and behaviors (STBs) are
important to develop more targeted and effective strategies to prevent suicide. In the last …

The prefrontal cortex (PFC) plays a critical role in the generation and regulation of emotion.
However, we lack an integrative framework for understanding how different emotion-related …

Hacer que el alumnado se involucre en la búsqueda de soluciones a retos globales a nivel
mundial se consigue mediante el Aprendizaje Basado en Retos. Este método incluye el …

Risk perception is important in determining health-protective behavior. During the rise of the
COVID-19 epidemic, we tested a comprehensive structural equation model of risk …

An essential tension can be found between researchers interested in ecological validity and
those concerned with maintaining experimental control. Research in the human …

During life, many personal changes occur. These include changing house, school, work,
and even friends and partners. However, the daily experience shows clearly that, in some …

Mental intangibility during product evaluation remains one of the greatest drawbacks for
online purchasing. However, emerging multi-sensory Augmented Reality (m-AR) …