Event studies examine stock price movements around corporate events. These events can
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …

The purpose of this paper is to provide a basis for a systematic development of signaling
theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive …

Venture financing through social networks has become a global phenomenon. The
processes and drivers of crowdfunding require careful study to identify similarities and …

We draw on the attention-based view of the firm to examine whether and when the presence
of a CIO in the TMT has a positive effect on both firms' ideated digital innovation (IDI)(ie, the …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Drawing on the chain-of-effects model as a unifying framework, this meta-analysis indicates
that firm innovativeness indirectly affects firm value through its effects on market position and …

Despite the positive societal implications of corporate social responsibility (CSR), there
remains an extensive debate regarding its consequences for firm shareholders. This study …

Marketing excellence is a foundational principle for the discipline that is gaining increasing
attention among managers and investors. Despite this, the nature of marketing excellence …

Online virality has attracted the attention of academics and marketers who want to identify
the characteristics of online content that promote sharing. This article adds to this body of …

The marketing profession is being challenged to assess and communicate the value created
by its actions on shareholder value. These demands create a need to translate marketing …