Research on sustainable consumption has gained much popularity in the past few years,
and the of the green gap phenomenon has had its share of studies. This phenomenon is …

Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …

This study aims to explore whether consumers' attention to companies' green marketing
communication influences their green purchase behaviour. It also analyses the importance …

Natural products, including food, cosmetics, and other fast-moving consumer goods, are
becoming increasingly popular, and their health-related benefits are widely recognized …

This article examines the moderating influence of environmental consciousness and
recycling intentions on green purchase behavior (GPB) in an emerging economy. Through …

The current study aims to examine the impact of receptivity to green communication, altruism
and openness to change on young consumers' purchase intention towards green apparel in …

Several green consumer behaviour models have sought to explain the relationship between
green attitudes and individual behaviours interrelating with green consumption based on …

The current study sought to test whether the dark triad personality traits of narcissism,
Machiavellianism, and psychopathy can be indirectly linked to organic food consumption …

Purpose–The purpose of this paper is to examine influence of past environmental attitudes,
social and personal environmental norms, social influence, and green self-identity on Indian …

The aim of the study is to examine the influence of altruistic values, egoistic values, and
perceived consumer effectiveness on eco-friendly purchase intention, with moderating effect …