Nowadays brands are using customization strategies to reach their consumers with
experiences that perfectly fit their preferences. At the same time, with customization …

Unlike random sampling, selective sampling draws units based on the outcome values, such
as oversampling rare events in choice outcomes and extreme activities on continuous and …

Subscription services typically offer duration discounts, rewarding longer commitments with
lower per-period costs. The “menu” of contract plan prices must be balanced to encourage …

Park and Gupta's (2012) introduction of the Gaussian Copula (GC) approach to deal with
endogeneity has made a significant impact on empirical marketing research with many …

The purpose of this quasi-experimental study was to investigate game-based learning, using
a computer game system as a supplementary tool in math for elementary students in a low …

This dissertation consists of three essays organized around Bayesian statistical and
nonparametric methods to infer latent variables either unavailable or in-principle …

With continuing rapid developments in computational power, Bayesian statistical methods,
because of their user-friendliness and estimation capabilities, have become increasingly …

To improve product planning, supply chain, and pricing decisions for packaged goods,
brand managers must understand drivers of both overall category ('primary') brandspecific …