Although service quality in spectator sports has been subject to extensive research,
comprehensive studies map** the intellectual structure and foundations of service quality …

Branding research has largely focused on consumer goods markets and only recently has
attention been given to business markets. In many business markets the company's …

Purpose–The objective of this paper is to develop a conceptual model to examine the
relationships among e‐service quality, consumer satisfaction, attitudes towards the web site …

Purpose–The purpose of this study is to examine the relationship between the variance of
two brand images and dimensions of brand equity after M&A, especially when the acquirer …

Purpose–Whereas there is a growing recognition of the relevance of brand image to the
success of market offering and organisation, as indications suggests that a good brand …

Strategically managing spectator perceptions of service quality and understanding how
these perceptions affect value, satisfaction and behavioural intentions is very important if …

Four of the dimensions that combine to contribute to chain restaurants' brand equity are
brand awareness, brand image, perceived quality, and brand loyalty. A test of a structural …

The authors' aim was to find the possible positive relationships among branding constructs
(brand image, brand perceived quality, brand satisfaction, brand trust, and brand loyalty) to …

En la actualidad la imagen de la marca ha influido en las grandes industrias, México no es
la excepción, al ser la automotriz una industria en crecimiento, su desarrollo reside …

Purpose–This paper aims to empirically examine how five different brand equity dimensions
of a festival brand (ie awareness, image, quality, value and loyalty) are inter-related …