The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour
(JCB) is an international journal dedicated to publishing the latest developments of …

Visual merchandising has gained importance in contemporary retail research and practice.
Initially considered as an essential element of retail store atmospherics, the scope of visual …

Smart technologies grant brick-and-mortar retailers novel opportunities to introduce the
amenities of online retailing, such as data-driven personalization, into physical interactions …

Retailers have always worked to establish close relationships with customers through the
retail marketing mix. Thus, the literature has a long tradition of testing the effects of various …

Crowding is largely associated with negative consumer outcomes such as shop**
irritation and lower levels of shop** pleasure, less positive attitudes and less satisfaction …

This study focuses on innovative ways to digitally instrument the servicescape in bricks-and-
mortar retailing. In the present digital era, technological developments allow for augmenting …

Brick and mortar stores are suffering the dramatic revolution of the retail sector. Customer
facing in-store technologies (CFIST) are a key component of the inevitable transformation of …

This paper investigates the role of digital signage as experience provider in retail spaces.
The findings of a survey-based field experiment demonstrate that digital signage content …

This research examines the impact of in-store digital displays on retail sales across four
different store formats. The results of three field experiments show that sales in hypermarkets …

In this paper, we explore consumers' in-store experiences and their components, from both a
consumer and retailer perspective. This is a replication of a study we performed in 2006 and …