K-Popfication in Viral Marketing: Increasing Brand Awareness and Purchasing Decisions of MSMEs

D Maulina, PN Pasaribu… - … Jurnal Keuangan Dan …, 2024 - ejournal2.uika-bogor.ac.id
The K-pop phenomenon has become one of the significant global culture trends, impacting
not only the entertainment industry but also various aspects of marketing. This study aims to …

[HTML][HTML] Bridging Neuromarketing and Data Analytics in Tourism: An Adaptive Digital Marketing Framework for Hotels and Destinations

T Krabokoukis - Tourism and Hospitality, 2025 - mdpi.com
This study proposes the Tourism Adaptable Digital Marketing Framework (TADMF), a
flexible, cyclical model tailored to optimize digital marketing strategies for hotels and …

Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance

H Garg, M Kashif, P Sharma - Neuromarketing's Role in Sustainable …, 2025 - igi-global.com
Green investments provide a major effect on neuromarketing by increasing consumer
engagement in sustainable companies by selecting investments for activities that improve …

Generation Z's Behavior Towards Green Product Purchases on Instagram

M Indrawaty, N Nursamawi… - … of International E …, 2024 - prosiding.uika-bogor.ac.id
Generation Z plays a crucial role in promoting sustainable consumption behavior, including
the purchase of environmentally friendly products. Instagram, one of the most popular social …