Understanding the growth paths of artificial intelligence (AI) and its impact on branding is
extremely pertinent of technology-driven marketing. This explorative research covers a …

Objectives. To provide a comprehensive workflow to identify top influential health
misinformation about Zika on Twitter in 2016, reconstruct information dissemination …

While ranking systems, electronic word of mouth (eWOM) channels and recommendation
systems might appear as three separate tools that influence consumer choice, consumers at …

The past decade has witnessed a marked increase in the use of social media by politicians,
most notably exemplified by the 45th President of the United States (POTUS), Donald …

In this article, we introduce the concept of a spotlight social media post—a post that receives
an unexpected burst of attention—and explore how such posts reveal salient aspects of …

Online reading platforms offer an ideal environment for the emergence of information
cascades, a phenomenon where user selection is heavily driven by the information inferred …

The development of models for social networks and the spread of information therein has
become an important field of research in recent decades. Here we apply and adapt recent …

Communication ecosystems have multiplexed and increased their capacity to act, distort,
and fight. COVID-19 pandemic and the response of the Ecuadorian Government to it are …

The spreading of news, memes and other pieces of information occurring via online social
platforms has a strong and growing impact on our modern societies, with enormous …

The conventional machine learning-based method for the prediction of microblogs' reposting
number mainly focuses on the extraction and representation of static features of the source …