The Influence of Big Data Analytics on Strategic Decision-Making-A Quantitative Study

F Farhi, R Jeljeli, M Mohsen, FB Lagha… - 2024 International …, 2024 - ieeexplore.ieee.org
Technology has revolutionized every organization, and Public Relations agencies are no
exception. Particularly, big data has facilitated these organizations by facilitating them on …

Upsell Discovery by Analysing Customer Communication and Integration into the Amazon Bedrock Infrastructure

L Šamanić - 2024 - repository.inf.uniri.hr
Sažetak This thesis explores an innovative approach to identifying opportunities for selling
additional services (upsell) through a detailed analysis of communication between the …