This paper gives a theoretical introduction to the pragmatic research on the communication
of public humour in traditional and new media, notably on social media. It discusses some of …

This paper examines the ways in which the speech act of complaint is realised in social
media contexts. To date, little attention has been devoted to the realisation of this speech act …

In this paper we describe and apply a method probing into linguistic (in) directness in
complaint tweets. The sample analyzed consists of French-language Twitter complaint …

Fast food chain Wendy's has a reputation for its salient humorous promotional campaign on
Twitter involving snappy posts commonly called “roasting”. Based on a corpus of tweets …

Numerous studies have investigated tourism crisis communication, but few studies have
focused on matching crisis communication message framing with crisis response strategy …

Drawing on a discursive approach to legitimation (Erkama and Vaara, 2010; Higgins and
Walker, 2012; Glozer et al., 2019), this study investigates the (de) legitimation strategies …

In the current era of digitalization, customers are routinely invited to express their (dis)
satisfaction with a product or a service and to provide recommendations for other …

This paper investigates teasing as a linguistic resource for assisting the host of the Chinese
dating reality show If You are the One, to construct professional identities. By drawing on the …

Abstract A BERT-MDLP-Bayesian Network model (BMB) is proposed to analyze the
improvement strategy of e-commerce products based on user generated content (UGC). The …

This paper examines an under-researched phenomenon of mock impoliteness in Chinese
online interaction, namely, the practice of hudui (lit. reciprocal jocular abuse) as a solidarity …