Despite the continuous upsurge in the use of social media, the empirical research
investigating their economic value in the healthcare industry still lags. This study explores …

Risk management should be applied not only at the corporate level but also on a personal
level. As technology becomes increasingly integral to daily life, implementing personal risk …

In the digital era, the existence of social media marketing activities is a strong driver for
exclusive marketing trends in various industrial sectors, one of which is local product …

This research aims to analyze the problems that exist in a company in the entertainment
sector, namely regional television operating in Riau Melayu, mainly the marketing used. The …

Social media is digital medium for marketing a product. This research aims to measure the
influence of marketing on TikTok social media on purchase intention as mediated by …

The pervasive influence and evolution of social media continue to reshape societal
dynamics. Accordingly, the current study endeavors to scrutinize whether brand awareness …

MSMEs have an essential economic role and contribute significantly to a country's GDP.
Over time technology can be used to promote MSMEs by using social media for digital …

Social media marketing activities (SMMA) in Indonesia after the Covid-19 pandemic have
become one of the main tools in supporting the growth of SME products sales. This research …

Purpose: This study examines the effect of Service Quality, Price, and Word of Mouth (WOM)
on Customer Satisfaction at the Cahaya Berkah Jayapura Workshop. Research Design and …

The use of technology makes it easier to search for and obtain information by digitizing word
of mouth (WOM) literacy and improving purchasing decisions. The aim of this research is to …