ABSTRACT Spontaneous (ie, heuristic, fast, effortless, and associative) processing has clear
advantages for human cognition, but it can also elicit undesirable outcomes such as …

Juggling multiple goals is an inescapable reality of human life. Over the past two decades,
the study of the nature of multiple (vs. single) goals has emerged to become an influential …

This study examines the effects of message framing and information presentation on tourists'
carbon offsetting behaviors within the theoretical framework of heuristic-systematic …

Although the focus of research for decades, there is a surprising lack of consensus on what
is (and what is not) self-control. We review some of the most prominent theoretical models of …

Historically, the study of multiple goals has focused on the dynamics between two goals as
the prototypical example of multiple goals. This focus on dyadic relations means that many …

Metaphor—drawing a comparison between two seemingly incompatible concepts in an
effort to create symbolism—is frequently used in advertising. This study investigates the …

In the current increasingly complex environment, people often hold multiple social identities.
For example, an Asian American may identify as both an American and an Asian …

This research examines the concept of paradox brands–that is, brands with contradictory
brand personality associations (eg, rugged yet sophisticated)–and explores how to increase …

Purpose The concepts of luxury and pro-environment may be viewed as being in
contradiction with each other. Consequently, it is unclear how to promote pro-environmental …

Attitudes toward outgroups are an important determinant of peaceful coexistence in diverse
societies, but it is difficult to improve them. The current research studies the impact of …