In the past few decades, economic analysis of law has been challenged by a growing body
of experimental and empirical studies that attest to prevalent and systematic deviations from …

We have designed this book to support courses in consumer behaviour at Master's level. It is
also suited to more advanced teaching at first-degree level. Our intended audience is those …

Economic price theory assumes that consumers' responses to prices can be characterized
by stable demand curves and price elasticities. The author posits that this assumption lacks …

At each stage in customers' journeys, they encounter different types of numeric information
that they process using different judgment strategies. Relevant numbers might include …

Selling fair-trade products can be problematic because of their higher price when compared
with conventional alternatives. We propose that one way to solve this problem is to make …

What does it mean to have machines that can read, explain, and evaluate contracts? Recent
advances in machine learning have led to a fundamental breakthrough in machine …

Consumers' price evaluations are influenced by the left-digit bias, wherein consumers judge
the difference between 4.00and 2.99 to be larger than that between 4.01and 3.00, even …

This paper examines how odd-ending pricing influences consumption of hedonic and
utilitarian products. Four studies test the hypothesis that the discount image associated with …

We show that administrative hourly wage data exhibits considerable bunching at round
numbers that cannot be explained by rounding of survey respondents. We consider two …

Research on behavioral and psychological aspects of pricing is concerned with violations of
rationality. This paper presents a comprehensive overview of the current literature by …