ABSTRACT A clear understanding of sport consumer well-being is central to enriching
research on the interaction between sport organizations and consumers, and more tangibly …

Research question: Spectating at sports events comprises on-pitch and off-pitch benefits.
Value may also derive from spectator-to-spectator interaction, however, we do not know …

This study's goal was to create and test a tool for identifying different types of sport
spectators. Based on four types of sporting-event consumers–aesthete, interactive …

The effect of store atmosphere on consumer behavior has been extensively examined.
However, literature investigating sport stadium atmosphere (SSA) in spectator sporting …

Spectators spend a considerable amount of money to actively follow a sport, team and/or
athlete, and this makes them a valuable and profitable niche market segment, which should …

Purpose The overall aim of this study is to improve our understanding of the strength of
attraction factors of professional football club brands with foreign fans, and of the influence of …

The main purpose of this study was to identify the influence of the consumer's country of
residence on hotel service attributes' contribution to consumer satisfaction. The hospitality …

This paper investigates the socio-demographic and behavioural determinants that influence
visitor expenditure at the Two Oceans Marathon in South Africa, based on a participant and …

Consistent with the predictions of the Team Identification--Social Psychological Health
Model, a number of studies was highlighted the positive relationship between identificazion …

This paper analyses the marketing strategy, marketing mix and brand development of SF
Paris rugby union club, which succeeded in attracting huge crowds (around 75,000 …