Our subjective visual experiences involve complex interaction between our eyes, our brain,
and the surrounding world. It gives us the sense of sight, color, stereopsis, distance, pattern …

Selective attention allows us to ignore what is task-irrelevant and focus on what is task-
relevant. The cognitive and neural mechanisms that underlie this process are key topics of …

Visual elements in social media marketing must be strategically designed and leveraged to
elicit viewers' interest, desire, and action. This study aimed to complement the social media …

Real-world experience is typically multimodal. Evidence indicates that the facilitation in the
detection of multisensory stimuli is modulated by the perceptual load, the amount of …

The problem of consciousness continues to be a subject of great debate in cognitive
science. Synthesizing decades of research, The Conscious Brain advances a new theory of …

A load theory of attention in which distractor rejection depends on the level and type of load
involved in current processing was tested. A series of experiments demonstrates that …

There is convincing real-life evidence that seeing outdoor vegetation through the windows of
one's dwelling is able to mitigate negative health effects due to exposure to environmental …

Due to capacity limits on perception, conditions of high perceptual load lead to reduced
processing of unattended stimuli. Accumulating work demonstrates the effects of visual …

Human information processing is limited by attentional resources. That is, via attentional
mechanisms, humans select a limited amount of sensory input to process while other …

Objective: The aim of this study was to test whether inattentional deafness to critical alarms
would be observed in a simulated cockpit. Background: The inability of pilots to detect …