Social media influencers (SMIs) have become an important source of health information for
adolescents. However, the lack of expertise and commercial interests of SMIs pose …

Unhealthy food marketing has long been identified as a systems factor with negative health
effects on children. The data-driven, personal data extraction and behavioural design …

OBJECTIVES: To examine the impact of social media influencer marketing of foods (healthy
and unhealthy) on children's food intake. METHODS: In a between-subjects design, 176 …

Background Most studies on social influencer marketing techniques have focused on the
promotion of unhealthy foods whereas little is known about the promotion of healthier foods …

TikTok influencer videos are becoming increasingly popular for promotional purposes and
are appealing to adolescents. Yet, the products' level of integration into the storyline of such …

Food and beverage cues (visual displays of food or beverage products/brands) featured in
traditional broadcast and digital marketing are predominantly for products high in fat, sugar …

While influencer marketing has been shown to be effective at promoting food low in
nutritional value among children, it is less clear whether influencers can also be used to …

Purpose The purpose of this study has three primary aims. The first is to examine the amount
of time children spend per week on viewing vlogs. Second, the authors explored children's …

Background Children are active on social media and consequently are exposed to new and
subtle forms of food marketing. Objectives To examine whether exposure to a YouTube …

Traditional food marketing stimulates adolescents' consumption of energy-dense, nutrient-
poor foods. These dietary behaviours may track into adulthood and lead to weight gain …