Analysis of paylater usage on impulse buying behaviour of e-commerce users in Batam

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THE INFLUENCE OF SCARCITY MESSAGES AND PAY LATER PAYMENT METHOD ON IMPULSE BUYING BEHAVIOR OF GEN Z SHOPEE USERS IN MANADO

SM Sela, DPE Saerang… - Jurnal EMBA: Jurnal Riset …, 2024 - ejournal.unsrat.ac.id
This study examines the influence of Scarcity Messages and the Pay Later Payment Method
on Impulse Buying Behavior among Gen Z Shopee users in Manado, specifically focusing …
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Pengaruh Sistem Pembayaran Elektronik dan Pembelian Impulsif Terhadap Niat Belanja Online di Shopee Indonesia

NK Affap - 2024 - dspace.uii.ac.id
Penelitian ini dilatarbelakangi oleh adanya niat belanja online di E-commerce Shopee
Indonesia dipengaruhi oleh sistem pembayaran elektronik, pembelian impulsif dan kontrol …
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