Using social media analysis to improve E-commerce marketing strategies

O Semenda, Y Sokolova, O Korovina… - … of Management and …, 2024‏ - econjournals.org.tr
This study investigates the application of game theory and matrix-based analysis in
enhancing social media marketing strategies for e-commerce businesses. By integrating …

[HTML][HTML] Leveraging capabilities of social media marketing for business success

S Laradi, A Elfekair, M Alrawad, M Hashim… - Computers in Human …, 2024‏ - Elsevier
Social media platforms viewed as an integrated resources in marketing capabilities, yet
there is a significant shortage and fragmentation of research articulating the dimensions of …

From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

V Sharma, Y Mahajan, M Kapse - Cogent Business & Management, 2024‏ - Taylor & Francis
There is a growing need for small and medium-sized businesses (SMEs) to employ
Integrated Marketing Communication (IMC) components to develop a robust brand-focused …

The Social Media Marketing Mix Trends in Indonesia for 2024: Communication Perspective

RH Pandjaitan - Jurnal Komunikasi Ikatan Sarjana Komunikasi …, 2024‏ - mail.jurnal-iski.or.id
Background: 86% of marketers believe social media marketing mix trends have influenced
their profits. This condition significantly changes the business world and offers integrated …

The Role of Social Media Marketing in Mediating Emotional Appeal and Information Usefulness from eWOM on Buying Behavior

KA Prihatna, D Wimpertiwi, I Wikrama… - 2024 International …, 2024‏ - ieeexplore.ieee.org
Social media has become one of the main pillars in marketing strategies that allow direct
interaction with potential consumers. This study examines the interaction between emotional …

Social Media Use For Internal Communication In Kenyan Organizations

F Moraa, B Mbatha - Academic Journal of Da'wa and …, 2024‏ - ejournal.uinsaid.ac.id
In today's digital era, the integration of social media into organizational communication
practices is essential. The research aimed to assess the extent of social media adoption for …

MARKETING EXCESSIVO E REPETITIVO NAS REDES SOCIAIS EO IMPACTO NA IRRITABILIDADE DO CONSUMIDOR

IAF da Silva, ÁF Faustino-Dias… - Boletim de …, 2024‏ - revista.ioles.com.br
Com o aumento do uso das redes sociais, as empresas passaram a desenvolver
estratégias mercadológicas que pudessem estar presentes no mundo digital. Entretanto, o …

AI Multigrid Marketing Strategy (AIMMS): Proposing a Marketing Framework for Optimizing Marketing Budgets.

H Umair, A Khan - International Management Review, 2024‏ - search.ebscohost.com
This research paper proposes a construct for a strategic framework for leveraging artificial
intelligence (AI) in business marketing to optimize return on investment (ROI) and improve …

The Influence of Influencers and Copywriting on Purchase Interest Mediated by Brand Awareness: Study of Scarlett Consumers in Malang

DDC Prawiro, F Firmansyah - Jurnal Ekonomi, Bisnis & …, 2024‏ - jurnal.stiepas.id
This study seeks to analyze the impact of perceived value on repurchase intention among
GoSend service users in Malang City. The study utilizes a quantitative methodology …

Social Media Marketing as a Catalyst of Digital Transformation of Business Operations

A Sthapit, R Vaidya - Journal of Business and Social Sciences Research, 2024‏ - nepjol.info
In today's dynamic digital environment, social media marketing has become a pivotal
element of digital transformation, fundamentally resha** how businesses approach …