Consumer Research with Projective Techniques: A Mixed Methods-Focused Review and Empirical Reanalysis
SL France - arxiv preprint arxiv:2409.04995, 2024 - arxiv.org
This article gives an integrative review of research using projective methods in the consumer
research domain. We give a general historical overview of the use of projective methods …
research domain. We give a general historical overview of the use of projective methods …
Projective Techniques in Consumer Research: A Mixed Methods-Focused Review and Empirical Reanalysis
SL France - arxiv e-prints, 2024 - ui.adsabs.harvard.edu
This article gives an integrative review of research using projective methods in the consumer
research domain. We give a general historical overview of the use of projective methods …
research domain. We give a general historical overview of the use of projective methods …