Simulated test marketing in emerging markets: the need to re-think
N Korotkov, N Occhiocupo, L Simkin - Marketing Intelligence & …, 2013 - emerald.com
Purpose–The world's leading manufacturers of fast moving consumer goods (FMCGs)
generate up to 50 per cent of their revenues in emerging markets. Simulated test marketing …
generate up to 50 per cent of their revenues in emerging markets. Simulated test marketing …
Simulated test marketing in emerging markets: Some empirical evidence from Russia
NY Korotkov, N Occhiocupo - Available at SSRN 1943018, 2011 - papers.ssrn.com
Nowadays, the world's leading manufacturers of fast moving consumer goods (FMCG)
generate up to 50% of their revenues in emerging markets. Simulated test marketing (STM) …
generate up to 50% of their revenues in emerging markets. Simulated test marketing (STM) …