Self-control is generally viewed as highly desirable. In the eating behavior domain, however,
the dominance of restraint theory has made the proposition that individuals should attempt to …

This review aims to tackle the challenge of understanding how visual design cues can affect
behavioural outcomes in a food context. The review answers two key questions:(1) What are …

Managers are using ambient scent as an important strategic element in various service
settings, with food-related scents being especially common. This research examines the …

Do subtle cues for imposed healthy eating make consumers hungry? Imposed healthy
eating signals that the health goal was sufficiently met, and thus it increases the strength of …

Consumers trying to watch or restrict what they eat face a battle each day as they attempt to
navigate the food-rich environments in which they live. Due to the complexity of food …

We first choose what to eat and then we choose how much to eat. Yet as consumer
psychologists, we understand food choice much better than food consumption quantity. This …

The authors propose a goal-based model of product evaluation and choice. The model is
intended to account for the role of momentary goal activations in relatively straightforward …

Self‐control is a prominent topic in consumer research, where it is often conceptualized as
the abstinence from hedonic consumption. We examine whether this conceptualization …

This article investigates how temporal distance influences consumers' self-control. We
demonstrate that self-control is dependent on the content of currently active information in …

Ego depletion, the observation that self-regulation reduces subsequent self-regulation, is a
remarkably robust phenomenon, and the generalization to the consumer domain appears …