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Exploring customer segmentation in e-commerce using RFM analysis with clustering techniques
The proliferation of big data and the growth of e-commerce have intensified the challenges
associated with extracting actionable data for personalised recommendations and decision …
associated with extracting actionable data for personalised recommendations and decision …
Factors that affect the intention of consumers to buy food products online
Internet purchases are no longer a new form of purchase, but they are successfully
complementing conventional product sales channels. This study aims to understand factors …
complementing conventional product sales channels. This study aims to understand factors …
Factors that affect the intention of consumers to buy food products online
Internet purchases are no longer a new form of purchase, but they are successfully
complementing conventional product sales channels. This study aims to understand factors …
complementing conventional product sales channels. This study aims to understand factors …