Exploring customer segmentation in e-commerce using RFM analysis with clustering techniques

CG Wong, GK Tong, SC Haw - Journal of Telecommunications …, 2024 - search.informit.org
The proliferation of big data and the growth of e-commerce have intensified the challenges
associated with extracting actionable data for personalised recommendations and decision …

Factors that affect the intention of consumers to buy food products online

E Luga, G Mehmeti - Economia agro-alimentare, 2024 - francoangeli.it
Internet purchases are no longer a new form of purchase, but they are successfully
complementing conventional product sales channels. This study aims to understand factors …

Factors that affect the intention of consumers to buy food products online

G Mehmeti, E Luga - Economia agro-alimentare: XXVI, 2, 2024, 2024 - torrossa.com
Internet purchases are no longer a new form of purchase, but they are successfully
complementing conventional product sales channels. This study aims to understand factors …