Employer image and employer branding: What we know and what we need to know
F Lievens, JE Slaughter - Annual review of organizational …, 2016 - annualreviews.org
In this article, we review theory and research on employer image and employer branding
published since 2001. The review is wide ranging. First, we define employer image and …
published since 2001. The review is wide ranging. First, we define employer image and …
Employer branding: a brand equity‐based literature review and research agenda
CP Theurer, A Tumasjan, IM Welpe… - International Journal of …, 2018 - Wiley Online Library
Over the past two decades, scholarly interest in employer branding has strongly increased.
Simultaneously, however, employer branding research has developed into a fragmented …
Simultaneously, however, employer branding research has developed into a fragmented …
Virtual influencers' attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
H Kim, M Park - Computers in Human Behavior, 2023 - Elsevier
The fourth industrial revolution has fundamentally altered the way we live, and social media
has become a crucial channel for the promotion of brands through influencers. This study …
has become a crucial channel for the promotion of brands through influencers. This study …
Employer branding revisited
K Backhaus - Organization management journal, 2016 - Taylor & Francis
abstract In 1996, employer branding was introduced into the lexicon of human resources
and marketing. Twenty years later, many of the foundational concepts of employer branding …
and marketing. Twenty years later, many of the foundational concepts of employer branding …
Employer and internal branding research: a bibliometric analysis of 25 years
Purpose In the past 25 years, employer and internal branding have grown significantly. Prior
reviews tended to focus on either one of these domains. This study aims to map the …
reviews tended to focus on either one of these domains. This study aims to map the …
Redefining the link between internal communication and employee engagement
Abstract 1 How organizations engage their employees has been the focus of increased
research in the last 10 years. The present study integrated social exchange theory and the …
research in the last 10 years. The present study integrated social exchange theory and the …
Employer brand scale development and validation: a second-order factor approach
K Tanwar, A Prasad - Personnel review, 2017 - emerald.com
Purpose The purpose of this paper is to conceptualise, develop and validate a scale to
measure the employer brand from the perspective of existing employees …
measure the employer brand from the perspective of existing employees …
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge
Purpose This study aims to examine the effects of three green information quality
dimensions–persuasiveness, completeness and credibility–on green brand evaluation and …
dimensions–persuasiveness, completeness and credibility–on green brand evaluation and …
Employer branding and its influence on employee retention: A literature review
H Gilani, L Cunningham - The marketing review, 2017 - ingentaconnect.com
The subject of employer branding and its impact on employee perceptions is attracting great
interest from researchers and practitioners. The main aim of this research is to explore the …
interest from researchers and practitioners. The main aim of this research is to explore the …
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs)
among practitioners and academics. Consumers are said to build relationships with brands …
among practitioners and academics. Consumers are said to build relationships with brands …