Images in children's books can leave a more lasting impression in young learners' minds
than text. Therefore, it is important for children's books to use images as a teaching tool …

This study investigated young Chinese female consumers' responses to fashion advertising
that features Eastern (local) and Western (global) fashion ideals. These ideals were …

An autovideography approach was used to investigate the gender role and identity
perceptions of ten adolescent Chinese girls in Vancouver. They were asked to take 20 …

Purpose–The purpose of this study is to examine how Chinese adolescent girls and boys
interpret female images in gendered advertisements based on Tobin et al.'s (2010) gender …

This study developed the concept of beauty ideal proximity and proposed a theoretic model
arguing that beauty ideal proximity both directly and indirectly affect female body image …

Female adolescents' attitude towards sexuality education may differ from one group to
another depending on many factors that may include dominant perceptions held in different …

As reported in Chapter 5, Hong Kong people often find advertisements with sexual content
and sexual connotations offensive. That women are portrayed as sex objects is one of the …