Humans vary substantially in their willingness to take risks. In a combined sample of over 1
million individuals, we conducted genome-wide association studies (GWAS) of general risk …

While there has been a recent increase in focus on the role of early life socioeconomic
status (SES) on preferences and decision-making, there is still debate surrounding the …

Conservation decisions increasingly involve multiple environmental and social objectives,
which result in complex decision contexts with high potential for trade‐offs. Improving social …

An examination of the cognitive tools that the mind uses to grapple with uncertainty in the
real world. How do humans navigate uncertainty, continuously making near-effortless …

There is a growing interest among marketing scholars to examine the evolutionary bases of
a wide range of consumer phenomena. While specific evolutionary hypotheses are typically …

Even though grou** behaviour has been actively studied for over a century, the relative
importance of the numerous proposed fitness benefits of grou** remain unclear. We use a …

For a long time, economists have assumed that we were cold, self-centred, rational decision
makers–so-called Homo economicus; the last few decades have shattered this view. The …

Expected values are the metric most often used to judge human decision-making; when
humans make decisions that do not optimize expected values, these decisions are …

The optimization of cognitive and learning mechanisms can reveal complicated behavioral
phenomena. In this study, we focused on reinforcement learning, which uses different …

Decision-making strategies shift during normal aging and can profoundly affect wellbeing.
Although overweighing losses compared to gains, termed “loss aversion,” plays an …