Meta‐analysis is a research method for systematically combining and synthesizing findings
from multiple quantitative studies in a research domain. Despite its importance, most …

This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Research offers some indication that the online customers' shop** experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

The purpose of this research is to contribute to an understanding of the trends and impacts
of the COVID-19 pandemic on consumer buying behaviour. The results document changes …

An increasing number of firms introduce service robots, such as physical robots and virtual
chatbots, to provide services to customers. While some firms use robots that resemble …

The COVID-19 pandemic has forced people to limit their physical interactions, which has led
to explosive growth in online grocery shop**. However, there is no clear consensus in the …

This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

The global crisis of COVID-19 pandemic has ravaged the world economy and healthcare,
igniting much fear, panic, and uncertainty among billions of people. As lockdowns being …

One of the advantages of using social commerce, especially Instagram, is the display of paid
advertisement that are in accordance with consumer preferences or also called …

With the proliferation of live streaming, there is evidence that online impulse buying is
becoming an emerging phenomenon. Although many studies have investigated impulse …