Online advertising has become the backbone of the Internet economy by revolutionizing
business marketing. It provides a simple and efficient way for advertisers to display their …

With the rapid development of online advertising, click fraud is a serious issue for the
internet market. Click fraud is a dishonest attempt to improve a website's profit or deplete an …

Artificial intelligence-empowered Real-Time Bidding (AIRTB) is regarded as one of the most
enabling technologies for online advertising. It has attracted significant research attention …

Online advertising, which depends on consumers' click, creates revenue for media sites,
publishers, and advertisers. However, click fraud by criminals, ie, the ad is clicked either by …

Although the use of pay-per-click mechanisms stimulates the prosperity of the mobile
advertisement network, fraudulent ad clicks result in huge financial losses for advertisers …

In recent years, the growth of mobile advertising has been driven by in-app programmatic
advertising and technologies like Real-Time Bidding (RTB). However, this growth has also …

Recently, red packets have appeared widely in various mobile apps. Related security issues
like fraud are gradually coming into the public eye. As a new means of fraud, red packet …

While the Cost-Per-click mechanism ensures the prosperity of the mobile advertising
ecosystem, click fraud becomes a significant threat that results in huge losses for …

With the introduction of e-commercial activities, revenue is generated in several legal and
illegal ways. Marketing of a product or service in an online environment is increasing day by …

With the rapid development of artificial intelligence technology, pre-trained large language
models (LLMs) have demonstrated their powerful application potential in various fields. Click …