This paper surveys economic choice theory, stressing developments that permit use of data
from psychometric and conjoint experiments to produce market demand forecasts …

Purpose The present study aims to propose a novel employee-centric framework for the
study of employer brand attractiveness. This framework disentangles the role of employer …

Product quality is rapidly becoming an important competitive issue. The superior reliability of
many japanese products has sparked considerable soul~ searching among American …

Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer
research. This paper discusses various issues involved in implementing conjoint analysis …

Despite the pervasive use of the terms “market segmentation” and “product differentiation,”
there has been and continues to be considerable misunderstanding about their meaning …

Demand for variety may arise from a taste for diversity in individual consumption and/or from
diversity in tastes even when each consumer chooses a single variant. The full degree of …

The potentially multifaceted role of price in product evaluations is investigated with an
empirical analysis of surveyed beliefs, attitudes, and intentions regarding automobile …

Competitiveness has been a subject of study in the manufacturing and related sectors since
the early 1990s. However, only recently have some researchers started to examine the …

Critics within the consumer behavior field have consistently debated three fundamental
issues about the field's defining properties and goals:(1) whether consumer behavior should …

Originally published in 1981. Discrete-choice modelling is an area of econometrics where
significant advances have been made at the research level. This book presents an overview …