The present study compares the influence of text‐based recommendations; traditionally
known as online consumer reviews, and the influence of voice‐based recommendations …

Purpose The aim of this study is to understand which wine quality characteristics,
consumers' attitudes and socio-demographic characteristics affect the consumers' …

The widest application of sensory marketing can be found in the wine market where
varieties, sensory descriptions, and interpretive sensory labels are extensively used as …

Introduction Pasta is a key product in Italy's agri-food industry, consumed due to its ease of
preparation, nutritional richness, and cultural importance. Evolving consumer awareness …

Wine and hospitality are intrinsically linked from both consumer and business perspectives.
In a hospitality setting, wine can complement food (Aune, 2002) and can form part of a …

Purpose Wine bottles compete for consumers' attention in the shelf during the decisive
moment of choice. This study aims to explore the role that visual attention to wine labels has …

Wine, one of the world's oldest and most popular beverages, has a distinct variety matching
a diverse base of consumers worldwide. The study was conducted in two counties of …

This study measures the communication ability of wineries in two extreme territories of
Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions …

Purpose The purpose of this paper is to analyze the existence and influence of gender
effects on wine choice, specifically whether women and men seek the same cues in wine …

Demand for food in developed countries is nowadays moving towards increasing contents of
quality requisites. A large part of consumers lives in cities and demand for tasty and healthy …