Purpose–The purpose of this paper is to draw attention to the diverse strands that underpin
the still emerging concept of co‐creation. The paper aims to suggest that there are …

The extended self was proposed in 1988. Since it was formulated, many technological
changes have dramatically affected the way we consume, present ourselves, and …

Diversity and mobility in education and work present a paramount challenge that needs
better conceptualization in educational theory. This challenge has been addressed by …

This article presents a constitutive approach to the study of organizational contradictions,
dialectics, paradoxes, and tensions. In particular, it highlights five constitutive dimensions …

Organizations utilize virtual teams to gather experts who collaborate online to accomplish
organizational tasks. The virtual nature of these teams creates challenges to effective …

Organizations increasingly initiate Internet-based innovation-contest communities through
which individuals can interact and contribute to the innovation process. To successfully …

The digital creative industries exemplify innovation processes in which user communities
are highly involved in product and service development, bringing new ideas, and …

An extensive body of literature indicates the growing influence of virtual communities not
only on social interaction, spending free time and working, but also on the interaction of …

This chapter outlines the conceptual foundations of social media and then provides an
overview of consumer behavior pertaining to social media. It explores how social media …

The emergence of social media is challenging the ways that marketing academics and
practitioners conceptualize and manage brands. This research explores the consumers׳ …‎