Sharing online content on social media platforms has opened the door to a new era of
marketing communication in many fields, including tourism. This paper concentrates on the …

Marketing and Managing Tourism Destinations is a comprehensive and integrated
introductory textbook covering destination management and marketing in one volume. It …

Purpose Building on new trends in tourism and smart city governance, this study aims to
examine the degree of interrelation between stakeholder networks involved in tourism …

This article presents a narrative perspective review of the state-of-the-art of destination
marketing and management. The past 15 years of developments, stretching from …

With the increasing attention in develo** data literacy competency to enhance students'
employability in tourism and hospitality education. This study proposes a behavior changing …

With the rapid developments in ICTs in recent years, destination management organizations
(DMOs) have been increasingly expected to adopt data-driven decision-making practices …

Drawing upon existing anthropomorphism literature, this research employed two
experiments to investigate the relationships among video-based destination …

This chapter examines the effect of the Regenerative Tourism Movement on the global
industry and the role of Artificial Intelligence (AI) in driving sustainability and innovation. The …

Contemporary challenges in destination management, particularly those related to
sustainability, tourism behavior, and mobility, require granular, local-scale data to inform …

Modern companies invest heavily in understanding the needs of future customers. However,
sometimes, these efforts are not appreciated by customers, which can lead to poor results …