This research develops a conceptualized model that illuminates the role of luxury
perceptions in explaining consumer engagement in social media WOM and luxury purchase …

Digital Storytelling (DST) is defined as telling stories using digital means. It has been initially
applied for diverse purposes, including in community development, therapeutic benefits, and …

This study aims to examine what makes the image content of fashion brands successful on
Instagram, while comparing between luxury and fast fashion brands. A quantitative analysis …

As consumers spend more time on social media, brands can take advantage of this
opportunity to better serve and communicate with their followers. Still, given the …

Pemasaran melalui sosial media Instagram memberikan peluang bagi konsumen untuk
berinteraksi lebih baik dengan industri perhotelan, hal ini juga memiliki efektivitas biaya …

Digital technologies increasingly transform traditional business models, value chains and
associated networks of emerging fashion designers in London. D-commerce becomes an …

Hoy en día, las redes sociales son cada vez más populares para la promoción del negocio
hotelero. Una de ellas es Instagram, un servicio gratuito con el que es posible guardar …

Abstract Latar Belakang: Kini pandemi telah mereda, namun bersama meredanya pandemi
persaingan bisnis kedai kopi dalam strategi digital marketing nya pun semakin ketat …

Online business competition (E-Commerce) in the business ecosystem has been massive
because of its promising market potential. Instagram is a type of social media that is present …

The research presented in this paper examined the structure and consistency of the digital
brand identity of the fast-fashion brand Zara. The research was based on the content …