The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …

Tourism development benefits from harnessing the prospects of innovative city brands and
motivates management scholars to postulate and investigate evolving motives and …

Purpose Brand gestalt has emerged as a crucial concept in marketing and branding,
denoting the holistic perception and overall impression that consumers develop about a …

Sustainability and environmental concerns have become increasingly important in the
business world, with organizations seeking to integrate sustainable practices and enhance …

City branding has gained paramount importance as global cities vie for recognition and
investment in an increasingly competitive landscape. Despite current city branding efforts …

Our study aims to analyze factors determining the green brand equity (GBE) based on a
systematic literature review (SLR) according to the Preferred Reporting Items for Systematic …

In an era of rapid globalization, cities have become fierce competitors for vital resources
such as investment, talent, and tourism. City branding has emerged as a crucial asset in this …

Previous literature has focused on the antecedents of place attachment and the effects on
place satisfaction and place loyalty. However, little is known about the relationship between …

Generative Adversarial Networks (GANs) possess a significant ability to generate novel
images that adhere to specific guidelines across multiple domains. GAN-assisted generative …

Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …