Abstract Digital technologies (eg Industry 4.0, Internet of Things, cloud computing, big data,
blockchain, etc.), are profoundly affecting companies' activities and processes, thus leading …

Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …

Metaverse-based virtual stores have transformed the retail landscape, offering consumers'
new ways to explore, engage, and find satisfaction. Virtual stores backed by metaverse have …

Automation and digitalization, as long-term evolutionary processes, cause significant effects,
such as the transformation of occupations and job profiles, changes to employment forms …

The importance of data-driven decisions and support is increasing day by day in every
management area. The constant access to volume, variety, and veracity of data has made …

Digital business platforms (DBPs) such as eBay, Google, and Uber Technologies have seen
enormous growth; this paper explores their salient characteristics, the role of marketing in …

Consumers have traditionally made purchase decisions at the store shelf, giving institutional
brick-and-mortar retailers great power to learn about and influence behaviors and …

Customer value co-creation behaviors play a crucial part in determining customer
satisfaction. However, few restaurant literatures have examined how innovativeness …

Over the last 15 years, business model innovation (BMI) has gained an increasing amount of
attention in management research and among practitioners. The emerging BMI literature …

Purpose–Digitalization denotes an on-going transformation of great importance for the retail
sector. The purpose of this paper is to analyse the phenomenon of the digitalization of …