Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …

This paper analyzes the scientific research on brand equity published over the last three
decades, based on data from the Web of Science (WoS) and Scopus databases. The …

Sociopolitical activist brands | Emerald Insight Books and journals Case studies Expert Briefings
Open Access Publish with us Advanced search Sociopolitical activist brands Holger Joerg …

The fashion sector is considered one of the largest generators of the greatest negative
externalities, and the results support this. However, they are making important efforts …

Much has been written about corporate social responsibility (CSR). However, different types
of CSR efforts may differentially influence consumer responses. We posit that CSR efforts …

Purpose Brand identities have a dual nature that appeals to the head (rational appeal) and
to the heart (emotional appeal) of their consumers. Furthermore, consumers can process …

Sustainable brand equity denotes the perceived brand equity by consumers, influenced by
companies' non-financial and environmental practices. To cultivate sustainable brand …

Purpose Consumers increasingly expect brands to have a social purpose. Yet, guidelines
on how to effectively engage in conscientious purpose-driven branding are lacking. This …

Purpose This study aims to propose a conceptual framework for transition of brand trust to
brand love in an uncertain market situation, from the perspective of cognitive-emotion theory …

Purpose In response to the rise of socially conscious consumers, brands have been taking a
strategic approach to corporate social responsibility (CSR) to drive brand equity …