[HTML][HTML] Demand characteristics in human–computer experiments

O Iarygina, K Hornbæk, A Mottelson - International Journal of Human …, 2025 - Elsevier
Demand characteristics refer to cues that can inform participants in experiments about the
hypothesis and influence their behavior. They lead researchers to erroneously infer non …

Gendered Artificial Intelligence in Marketing: Behavioral and Neural Insights Into Product Recommendations

J Huang, R Gu, Y Feng, W Luo - Psychology & Marketing, 2025 - Wiley Online Library
Marketing research consistently demonstrates that gender stereotypes influence the
effectiveness of product recommendations. When artificial intelligence (AI) agents are …