Following major strategic policy reforms and transformations in the higher education sector,
branding as a strategic resource has become an integral part of the strategic decisions of …

This study explains the strategic application of influencer marketing in the business to
business (B2B) context and reveals the challenges that B2B organisations face in influencer …

University brand is becoming a research topic that is increasingly of interest to researchers
and university administrators because of its great role in the context of the strong …

The widespread popularity of corporate social responsibility (CSR) within universities has
influenced various changes in the higher education sector, affecting the operations of higher …

Sports fans participate in supporting sports teams by demonstrating various attitudinal
behaviors such as loyalty, purchase intention, and stadium attendance. However, although …

Although the majority of firms nowadays formulate their strategies based on corporate social
responsibility, the current literature in higher learning institutions (HLIs) raises questions …

Marka güveni ve tüketici-marka özdeşleşmesi, marka evangelizmi üzerinde önemli bir etkiye
sahiptir. Marka güveni, bir tüketicinin bir markaya duyduğu güven duygusudur. Markanın …

Yerli ve milli markalar son zamanlarda Türkiye'de gündeme gelen bir konudur ve dolayısıyla
tüketiciler bu kavramla sık sık karşılaşmaktadır. Bu çalışmanın amacı, etnosentrik …

Branding is a crucial strategy for universities to gain an advantage over their competitors in
the face of increased competition in higher education, especially in admission activities. This …

A felsőoktatásban meglévő verseny már nem csupán arra ösztönzi az intézményeket, hogy
hallgatóik egyéni igényeit kielégítsék, hiszen az intézményi siker sokszor fokmérőjeként …