The rapid growth of the domestic food delivery market has led to intense market competition
as the use of delivery applications has grown quickly. This study explored the variables of …

The growing role of social media in tourism has been increasingly an emerging research
topic. Social media plays a significant role in many aspects of tourism, especially in …

Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …

Consumers increasingly post videos in which they review products and experiences,
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …

Technology developments relating to automation, artificial intelligence, and robots have
transformed the landscape of service industries, including hospitality and tourism. Through a …

Purpose This research explores the path that social media influencers affect target
consumers to purchase a certain brand posted in their contents. Design/methodology …

Commonly used discrete choice model analyses (eg, probit, logit and multinomial logit
models) draw on the estimation of importance weights that apply to different attribute levels …

Purpose Recent figures show that users are discontinuing their usage of TripAdvisor, the
leading user-generated content (UGC) platform in the tourism sector. Hence, it is relevant to …

The asymmetry of tourism information makes social media an important information source.
Previous research has been conducted on the influence of tourist-generated content on …

Purpose The purpose of this paper is to examine the impact of key antecedents of unified
theory of acceptance and use of technology model 2 on behavioral intention to accept and …