Current literature on non-idealized models seems to offer mixed evidence on whether such
models generate a positive body image and increase advertising effectiveness. To closely …

Embracing diversity and promoting inclusion is a critical challenge for marketers to meet the
diverse consumers' needs and have a positive social impact. Despite increasing attention to …

Despite retailers' interest in moving away from thin-model photography to embrace body-
size diversity, online fashion shop** predominantly features thin models. While concerns …

Should brands continue to espouse the traditional thin female models in advertisements or
follow the trend towards using larger-sized models? Although the effects of model body size …

Underpinned by the social identity theory and distinctiveness theory, the research examines
the effects of mono-and multi-ethnicity advertising on brand evaluations among millennials …

While brands are working to break down beauty stereotypes and employing body-positive
advertisements to foster consumer engagement, empirical research on the influence of body …

This research investigates how health-related brands can benefit from the inclusion of larger-
bodied women in advertising. Given that larger-bodied women are more representative of …

Using retouched images of models in advertisements to embody idealized beauty
prototypes (eg, flawless skin) in various cultures has been a prevalent yet controversial …

Recent research has pointed out the importance of appearance similarity as a special
instance of homophily. The current paper introduces body mass index (BMI) similarity as a …

Advertising research widely uses visual stimuli. Stimuli development, whether by
researchers or by hired designers, requires considerable time, funding, and know-how …