While about one-third of world's population is currently using social media, it has
fundamentally changed the landscape of marketing and the way product and company …

Purpose Social media's role in engaging participants in sports events, particularly during the
pandemic, is acknowledged. However, previous studies often utilized sports events for …

The growth of social media has captured the attention of companies, which have responded
by increasing their advertising efforts toward social media users. Previous studies have …

This study tried to explain the effect of digital marketing, supply chain integration, and
innovation capabilities in increasing competitiveness and creative industries performance …

Electronic word-of-mouth is a new form of informal communication where messages are
disseminated to others using social media and other electronic platforms. This research …

This study aims to investigate the impact of social networking sites advertisements on
consumer purchase decisions. It also seeks to examine how brand awareness mediates this …

This article justifies the importance of digital content to Unilever's personal care brands. It is
essential to have a perspective on the impact of content marketing on the brand image of the …

Extensive research has repeatedly acknowledged the link between traditional and digital
marketing communication tools and branding performance. Particularly, both within For …

The association of social media in develo** attachment and love with a brand is the most
highlighted element of this study. The purpose of the study is to explore the association of …

The purpose of this study was to investigate the effect of social network marketing
communications on brand equity, communication value and customer response. The …