[HTML][HTML] Ecosystem transformation for digital servitization: A systematic review, integrative framework, and future research agenda

JA Putritamara, B Hartono, H Toiba, HN Utami… - Sustainability, 2023 - mdpi.com
This study investigated the influence of Dynamic Capabilities (DC) and Digital
Transformation (DT) on Business Resilience During the COVID-19 Pandemic. Using cross …

How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises

J Su, Y Zhang, X Wu - Technological Forecasting and Social Change, 2023 - Elsevier
In the digital economy, effectively adopting public platforms for digital marketing has become
an important source of competitive advantage for small and medium-sized enterprises …

When and how to implement design thinking in the innovation process: A longitudinal case study

Y Cai, J Lin, R Zhang - Technovation, 2023 - Elsevier
Abstract Design thinking is viewed as an attractive approach to fostering innovation. Interest
in this area has increased significantly in recent years, and an increasing number of firms …

Digital transformation in Malaysian manufacturing: a study of change sensing and seizing capabilities

S Ahmed, N Abd Aziz, R Haque… - Cogent Business & …, 2024 - Taylor & Francis
Purpose This study aims to explore the interplay between organizational culture, available
resources, change management competency, and employee attitudes towards digital …