There are a number of studies that have conducted comparisons of body appreciation
between males and females. However, findings are largely inconsistent, making it unclear …

Counterfactuals are thoughts about alternatives to past events, that is, thoughts of what
might have been. This article provides an updated account of the functional theory of …

Social media have been growing rapidly during the past decade. However, it remains
unclear whether social media make people more emotionally healthy or less. This study …

A growing body of research examines social comparison on Facebook, a social media
environment where users can present optimized versions of themselves. To grasp the …

We explore the effectiveness of virtual influencers in promoting self-improvement products.
Four studies demonstrate that compared with human influencers, virtual influencers can …

Of the many conceptual distinctions present in psychology today, the approach-avoidance
distinction stands out as one of, if not the, most fundamental and basic. The distinction …

This research advances the theory and practice of luxury brand advertising effectiveness by
decoding brand–consumer engagement grounded in narrative transportation. An online …

The past and current states of research on social comparison are reviewed with regard to a
series of major theoretical developments that have occurred in the past 5 decades. These …

This study examines how teachers' collective efficacy (TCE), job stress, and the cultural
dimension of collectivism are associated with job satisfaction for 500 teachers from Canada …

A wealth of research has suggested the West tends toward individualism and the East
toward collectivism. We explored this topic on an unprecedented scale through two new …