Driven by data proliferation, digital technologies have transformed the marketing landscape.
In parallel, significant privacy concerns have shaken consumer–firm relationships …

As social distancing and lockdown orders grew more pervasive, individuals increasingly
turned to social media for support, entertainment, and connection to others. We posit that …

Advertisers increasingly use personalized advertising that is tailored to consumers based on
data concerning their preferences and behaviors, which is gained by collecting their …

Purpose This paper aims to explore the overall research question “How can artificial
intelligence (AI) influence consumer information disclosure?”. It considers how …

The continued proliferation of information technology in all aspects of our lives fosters
benefits but also generates risks to individuals' privacy. In emerging contexts, such as …

Purpose The purpose of this paper is to examine the effects of inhibiting, motivating, and
technological factors on users' intention to participate in the sharing economy …

Recent developments in the Internet of Things (IoT) technology provide an unprecedented
opportunity for personalized services. To take advantage of this great potential, consumers …

This study explores the antecedents and consequences of health information privacy
concerns in online health communities by integrating the dual calculus and protection …

The privacy calculus established that online self-disclosures are based on a cost-benefit
tradeoff. For the context of SNSs, however, the privacy calculus still needs further support as …

This study investigates mobile social tourism (MST) shop**, which refers to the use of MST
platforms in shop** for tourism products and services, among Malaysian domestic tourists …