Sustainability and marketing in tourism: Its contexts, paradoxes, approaches, challenges and potential
Tourism marketing has typically been seen as exploitative and fuelling hedonistic
consumerism. Sustainability marketing can, however, use marketing skills and techniques to …
consumerism. Sustainability marketing can, however, use marketing skills and techniques to …
Restaurant information cues, Diners' expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering
X Xu, Y Huang - Journal of Retailing and Consumer Services, 2019 - Elsevier
The online-to-offline (O2O) food delivery market is booming worldwide in recent years. Yet,
what factors influence diners' O2O food ordering behaviors are still not well understood …
what factors influence diners' O2O food ordering behaviors are still not well understood …
Legitimacy through CSR disclosures? The advantage outweighs the disadvantages
P Bachmann, D Ingenhoff - Public Relations Review, 2016 - Elsevier
On the one hand, CSR is regarded as a means to strengthen legitimacy; on the other hand,
stakeholders might become skeptical and distrust CSR disclosures. We develop a model by …
stakeholders might become skeptical and distrust CSR disclosures. We develop a model by …
Achieving consumer trust on Twitter via CSR communication
Purpose Corporations are under increasing pressure to communicate their position and
policies with regards to corporate social responsibility (CSR), informing consumers about …
policies with regards to corporate social responsibility (CSR), informing consumers about …
Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation
Young adults experience faster weight gain and consume more unhealthy food than any
other age groups. The impact of online food marketing on “digital native” young adults is …
other age groups. The impact of online food marketing on “digital native” young adults is …
Walking the talk about corporate social responsibility communication: An elaboration likelihood model perspective
MA Camilleri - Business Ethics, the Environment & …, 2022 - Wiley Online Library
Large organizations, including listed businesses, financial service providers as well as
public services entities are increasingly disclosing information on their environmental, social …
public services entities are increasingly disclosing information on their environmental, social …
Transparency in corporate social responsibility communication on social media
Purpose Retailers recently have started communicating their corporate social responsibility
(CSR) commitments to their consumers directly on social media. That is to say, CSR …
(CSR) commitments to their consumers directly on social media. That is to say, CSR …
Marketing sustainable tourism: The role of value orientation, well-being and credibility
Marketing for sustainable tourism primarily attracts customers with a biospheric–altruistic
value orientation. To reach a broader consumer group and also persuade people with a self …
value orientation. To reach a broader consumer group and also persuade people with a self …
The transparency paradox: When transparency cues helps or backfires for brands?
Prior research indicates that transparency of Corporate Social Responsibility (CSR) claims
increases consumers' positive reactions to the firm. However, this article suggests that this …
increases consumers' positive reactions to the firm. However, this article suggests that this …
Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication
L Schmeltz - Public Relations Inquiry, 2017 - journals.sagepub.com
Companies experience increasing legal and societal pressure to communicate about their
corporate social responsibility (CSR) engagements from a number of different publics. One …
corporate social responsibility (CSR) engagements from a number of different publics. One …