The unified theory of acceptance and use of technology (UTAUT): a literature review
Purpose–The purpose of this paper is to perform a systematic review of articles that have
used the unified theory of acceptance and use of technology (UTAUT). Design/methodology …
used the unified theory of acceptance and use of technology (UTAUT). Design/methodology …
The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India
Purpose First, this study aims to focus on the promotional part of the Indian handicraft
products through various social media platforms such as Facebook, Twitter, Instagram and …
products through various social media platforms such as Facebook, Twitter, Instagram and …
Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association
The use of social media technologies—such as blogs, wikis, social networking sites, social
tagging, and microblogging—is proliferating at an incredible pace. One area of increasing …
tagging, and microblogging—is proliferating at an incredible pace. One area of increasing …
How attachment influences users' willingness to donate to content creators in social media: A socio-technical systems perspective
As a relatively new behavior, donation to content creators in social media has become very
popular in the last few years. Different from traditional donation to nonprofit organization or …
popular in the last few years. Different from traditional donation to nonprofit organization or …
A new perspective on Twitter hashtag use: Diffusion of innovation theory
HC Chang - Proceedings of the American Society for …, 2010 - Wiley Online Library
Twitter is a fast growing real‐time social media tool. As Twitter evolves, more and more
people are partaking in sharing what is happening around the world through various Twitter …
people are partaking in sharing what is happening around the world through various Twitter …
To share or not to share: the effects of extrinsic and intrinsic motivations on knowledge-sharing in enterprise social media platforms
H Rode - Journal of Information Technology, 2016 - journals.sagepub.com
In order to foster knowledge-sharing among employees, an increasing number of
companies has recently begun implementing social network-based enterprise social media …
companies has recently begun implementing social network-based enterprise social media …
A case study of micro-blogging in the enterprise: use, value, and related issues
J Zhang, Y Qu, J Cody, Y Wu - Proceedings of the SIGCHI Conference on …, 2010 - dl.acm.org
This is a case study about the early adoption and use of micro-blogging in a Fortune 500
company. The study used several independent data sources: five months of empirical micro …
company. The study used several independent data sources: five months of empirical micro …
Modeling use continuance behavior in microblogging services: the case of Twitter
SJ Barnes, M Böhringer - Journal of Computer Information Systems, 2011 - Taylor & Francis
The most popular microblogging service, Twitter, has established a large user base, in spite
of numerous criticisms. This study aims to examine why this is the case. In particular, the …
of numerous criticisms. This study aims to examine why this is the case. In particular, the …
Enterprise microblogging
Die IT-basierte Unterstützung der Kommunikation in Unternehmen wird nicht nur
zunehmend wichtiger, sondern auch schwieriger. Beispielsweise sehen sich viele …
zunehmend wichtiger, sondern auch schwieriger. Beispielsweise sehen sich viele …
[PDF][PDF] Impact of social media applications on small business entrepreneurs
MS Shabbir, MS Ghazi… - Arabian Journal of …, 2016 - researchgate.net
The main objective of this paper is to investigate the impact of social media applications on
small business entrepreneurs. It is also examined how small business owners are motivated …
small business entrepreneurs. It is also examined how small business owners are motivated …