The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Achieving a thorough understanding of the determinants of household water consumption is
crucial to support demand management strategies. Yet, existing research on household …

Immersive virtual environments (IVEs) allow individuals to see, hear, and feel digital stimuli
as if they were in the physical world. Two studies tested the power of embodied experiences …

This cross-country study statistically investigates the determinants of environmental
orientation of entrepreneurial activity. It builds on a new institutional theory framework and …

Plastic pollution is a critical global sustainability challenge, but the social norms associated
with single‐use plastics are changing. These new norms could be encouraging consumer …

Behavioral change has been increasingly recognized as a means for combating climate
change. However, being concerned about climate problems and knowing the importance of …

Smart sustainable cities represent a great challenge for the modern world. Generation Z
(Gen Z), whose representatives are now entering adult life, will play a key role in the …

The current explosive growth of global consumption has caused many environmental
problems, so guiding and regulating the public's green consumption intention and behavior …

There is an urgent need to reduce emissions from the aviation sector. Although awareness
of climate change is growing, few are willing to alter their flight behaviour. Through a …

The global carbon budget to keep warming within 1.5° is being rapidly depleted, and
demand-side measures are crucial to meet mitigation targets. Although the Nordic countries …