Consumption of functional foods suggests a strategy to reduce the incidence of chronic
health disorders. This message has resonated with consumers and driven market growth …

Purpose The theory of consumption values (TCV) has successfully explained much
consumer choice behavior, but few studies have investigated the values that drive food …

Tourists display bounded rationality when they rely on heuristics to simplify complex
decisions or make decisions not based purely on self-interest. Behavioural economics …

In response to the increasing demand for organic food, restaurants have begun to add such
options to their menus. To illuminate the impact of organic food choices in a restaurant …

The hospitality and tourism industry is moving closer to implementing robotic service
encounters as more companies use service robots in frontline service positions. However …

Drawing from the pleasure-arousal theory (PAT) and the effects of biophilic design, the
purpose of this study was to understand how the emotional experience of hotel guests …

As artificial intelligence (AI) is increasingly incorporated into online product
recommendations (OPRs), investigating how an AI recommendation source influences …

Due to the high proportion of impulse purchases and the short time devoted to purchase
decisions, packaging and other extrinsic attributes are becoming increasingly important in …

Nutrition labels, sensory experience, and consumers' preconceived notions about products
can affect their purchasing and eating decisions. The proliferation of low-calorie and vegan …

Finding an appropriate environmental communication format to enhance tourists' willingness
to pay (WTP) for wildlife tourism destinations is a cost-effective and accessible method to …