Globalization processes and market deregulation policies are rapidly changing the
competitive environments of many economic sectors. The appearance of new competitors …

CRM has traditionally referred to a company managing relationships with customers. The
rise of social media, which has connected and empowered customers, challenges this …

Relationship Marketing - Bruhn, Inhaltsverzeichnis Page 1 Vahlens Handbücher der Wirtschafts-
und Sozialwissenschaften Relationship Marketing Das Management von Kundenbeziehungen …

Relationship maintenance (customer retention and exclusivity) and development (increased
service usage and cross-buying) are top priorities in Customer Relationship Management …

Since the increased importance is placed on customer equity in today's business
environment, many firms are focusing on the notion of customer loyalty and profitability to …

In global business-to-business markets, shared resources between buyers and suppliers
often result in competitive advantages and enhanced relationships between firms …

The availability of customer data has been enhanced in the digital economy, which can be
used to measure the performance of marketing activities. Accounting techniques using …

Handbook of service science, Volume II Service Science: Research and Innovations in the
Service Economy Paul P. Maglio· Cheryl A. Kieliszewski James C. Spohrer· Kelly Lyons Lia …

The authors examine how a firm's financial leverage affects marketing outcomes and
consequent firm value. They find that leverage has a dual effect: it reduces customer …

Purpose–The purpose of this chapter is to provide a comprehensive understanding of
current literature on value. In exploring perspectives on economics, choice, consumption …