The TikTok Equation: How Congruence Drives Influencer Marketing Success–A Mixed-Methods Study
Influencer marketing (on TikTok) has become a powerful tool for brand promotion and
consumer engagement in the digital era. However, limited research explored the impact of …
consumer engagement in the digital era. However, limited research explored the impact of …
Building Digital Resilience in Major Shocks: How Ukrainian Organizations Enact Digital Transformation in Times of War
Limited IS research is available on digital transformation (DT) and digital resilience in major
shocks. Drawing on Boh et al.(2023) digital resilience framework and using the case of …
shocks. Drawing on Boh et al.(2023) digital resilience framework and using the case of …
EXPLOITATION AND EXPLORATION OF DIGITAL TECHNOLOGIES IN TIMES OF WAR: EXPERIENCES OF UKRAINIAN HIGHER EDUCATION INSTITUTIONS
N Berbyuk Lindström, A Asatiani, N Kononova - 2024 - aisel.aisnet.org
Amidst the abundance of studies on exploring and utilizing digital technologies during the
pandemic, there remains a scarcity of research regarding technology adoption during other …
pandemic, there remains a scarcity of research regarding technology adoption during other …
Building Digital Resilience in Major Shocks: How Ukrainian Organizations Enact Digital Transformation in Times of War
N Berbyuk Lindström, L Razmerita, S Prokopenko… - 2024 - scholarspace.manoa.hawaii.edu
Limited IS research is available on digital transformation (DT) and digital resilience in major
shocks. Drawing on Boh et al.(2023) digital resilience framework and using the case of …
shocks. Drawing on Boh et al.(2023) digital resilience framework and using the case of …
Theoretical Basis of Relationship Marketing of Ukrainian Higher Education Institutions
A Panchuk, N Kononova - Economics & Education, 2023 - baltijapublishing.lv
The main purpose of the article is to provide a thorough theoretical consideration of the
concept of relationship marketing management of higher education institutions in modern …
concept of relationship marketing management of higher education institutions in modern …